Start Up - Healthy Roots Dolls

Yelitsa Jean-Charles never had a doll that looked like her growing up. The one time her parents gave her a black doll, she burst into tears because she thought that it wasn't the "pretty one". Since then, Yelitsa has made it her goal to make sure that no other children feel the way she did about her own appearance growing up, so during her junior year at Rhode Island School of Design, she created Healthy Roots Dolls, a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity. This is a story about empowerment, self-love and raw ambition.

Series Website: http://www.startup-usa.com/

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