LIVEAmerica's Dairyland: at the Crossroads -
There is no more quintessential image of Wisconsin than a red barn with a herd of cows grazing in a green field against a blue sky. The state's dairy history is an essential part of the state's culture and economy. All of it is at risk. A confluence of factors are causing many small, family-owned dairy farms to quit, including low milk prices, changing consumer tastes, labor issues and now a pandemic. The industry has been the state's economic engine, generating more than $45 billion a year. But many farmers are at a crossroads of either making big changes or calling it quits. Milwaukee PBS has partnered with the Milwaukee Journal Sentinel to produce "America's Dairyland at the Crossroads," an hour-long documentary that takes a deeper look at the continuing crisis and the future for farmers, businesses and communities who rely on the dairy industry to survive.
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